Custom events can be filtered based on attributes and their associated values. The Events tab provides a view of how often custom events occur. They help track user actions specific to your app or game. Data per channel includes:Įxternal Data can include any user, segmentation and analytics data.Ĭustom events are defined entirely by you. User Engagement Data which includes default data per channel as well as custom data attributes when configured. Users can add custom attributes to associate various data that is customized to their utilization of Amazon Pinpoint. Which map users to the IDs in external systems.Ĭustom Attributes. PrimaryWorkEmailAddress, SecondaryWorkEmailAddress, PrimaryPersonalEmailAddress, SecondaryPersonalEmailAddress.Įxternal User Identifiers. This includes userID, appID, appVersion, DeviceID, DeviceModel, DeviceModelVersion, Device OS, OS version, lastTimezone, lastCity, lastCountry, lastLatitude, lastLongitude, lastPostalCode, lastRegion.Įmail. User data is extensible, but includes the following per channel: User Data which provides Amazon Pinpoint with endpoint information for sending messages across any channel, device or application. Defines custom attributes and events that applications can capture and return to Amazon Pinpoint Engagement Data.
Scheduling is primarily assigned to campaign-based engagement and defines the frequency and precise time of sending messages.Ĭustom Attributes Configuration. That can be defined through a set of filters driven off user and user engagement data, or they can be defined through data imports and ingested as lists from files extracted from external systems. Event-based campaigns also include trigger or event rules to replace schedules. Scheduled campaigns include schedules, frequency, segments, holdouts, message templates and A/B tests.
Mobile Push Notification Abbreviated Numbers, SMS Short Codes, Email Dedicated IP Addresses, permitted message types and lengths configured per channel.Ĭampaign. There are also channel specific configurations e.g. maximum number of messages a user can receive per day, maximum messages a user can receive for a campaign and quiet times. Communication channels can be configured with restrictions per channel or across channels e.g. Developers can extend their applications and backend services in various ways, including: sending messages directly from their applications via the Amazon Pinpoint channels (Email, SMS and Mobile Push), accessing segmentation data to alter their application behavior for segments of users, create and run campaigns directly from their applications, and access deliverability and analytics data to improve the user engagement of their applications.The system empowers customers to send the right message, to the right audience, at the right time and on the most effective channel.Īmazon Pinpoint can store four different types of data:Ĭonfiguration Data from which Amazon Pinpoint services are provided their rules of engagement. It captures data to track deliverability as well as usage and messaging analytics covering a range of dimensions including user, channels and custom attributes.Īmazon Pinpoint is built on a service-based architecture. Amazon Pinpoint is AWS’s Digital User Engagement Service that enables AWS customers to effectively communicate with their end users and measure user engagement across multiple channels including email, Text Messaging (SMS) and Mobile Push Notifications.Īmazon Pinpoint also provides tools that enables audience management and segmentation, campaign management, scheduling, template management, A/B testing, analytics and data integration.
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